Designers are saving rain forests. Fashionistas are clearing toxins from the soil. Architects are rolling back global warming. A new wave of eco-conscious activists is stimulating fresh approaches to environmental challenges. The market is their arena. Organic cotton, bamboo, and certified sustainable woods are their materials. Hybrid engines and solar power are their technologies. Stylish, high-performing products and services are their tools of change.
These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don’t always have the time, energy, or inclination to do something about it.
We are lazy environmentalists. This is our moment.