The Secret of Apple Design: user-experience document

“There were three evaluations required at the inception of a product idea: a marketing requirement document, an engineering requirement document, and a user- experience document,” Norman recalls. Rolston elabo rates: “Marketing is what people want; engineering is what we can do; user experience is ‘Here’s how people like to do things.’”

I really like that idea of “a user-experience” document. Or at least the idea that the user experience – not the feature or change itself – is a documented requirement in a design. Maybe this is already implicitly part of the DCR process.

I see the user-experience as being a critical part of implementing any kind of change (not just product-related) – how do people like to do things, how do we do things now (if there is a difference) and what does this change have to do with both of those things?

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